The End of a Chapter

Today was our last day at our retail location located in the MoDiv Retail Incubator located in downtown Grand Rapids.  Today marks the end of one chapter and the beginning of another!  

I am so proud of what Sofia Bella Couture has become and what it has accomplished since its inception in September.  I have given 110% of my life to this business over the course of the last 7 months and I am so thankful for what I have learned throughout this journey.  

As we began to tell people that we were closing our retail location and moving to a different business model, we heard the same thing over and over, "I am so sorry to hear this.  I am sorry it didn't work out for you."  I want everyone to know that there is nothing to be sorry for!  This is exciting news!  This is a very smart, savvy business decision that is going to catapult our business to the next level!  Our product line appeals to a very niche market, so we were not able to thrive in an incubator type setting, much less downtown!  Our demographics are not shopping downtown on a consistent basis.  I racked my brain thinking of ways to increase sales.  Spend money on print ads?  No!  No one reads print ads anymore!  We received press from every media outlet in Grand Rapids!  If people hadn't heard about us through eightWest, WZZM13, Fox 17, Wood TV, GRNow, mLive, Grand Rapids Press or Rapid Growth Media, then they weren't going to hear about us!  MoDiv received more press and coverage than any other retail in Grand Rapids ever has.  

I have been working feverishly behind the scenes to build our online presence and our online following and in recent weeks we have accomplished that.  We have been shipping out 10-15 packages a week, consistently, for the last month and a half!  This is so exciting to us!  Our Facebook fan base is growing by a minimum of 10-25 fans a day on a bad day and anywhere from 25-50 on a good day!

Our social calendar is filling up fast with fun, exciting networking functions.  We have vendor shows, craft shows, farmers markets and other gigs lined up all summer long!  You will be able to visit us at various shows around town as well as shop through our Facebook page, our e commerce site and trunk shows!

This is where you can find us the month of May:

May 2  @ 9 am - Stroller Strides Grand Opening - Manhattan Park - EGR

May 2 @ 7 pm - Moms in Tow Moms Night Out - Boatwerks in Holland - Come Join Us!

May 12 - River Bank Run - Come cheer Sofia Bella on!  I'll be running in a pink tutu!

May 14 @ 10 am - MOM's Club Meet n Greet Open House - Caledonia Public Library

May 19  @ 9 am - GR8 Parenting Event @ DeVos Place!  Free admission!  Lots of shopping!

May 24 @ 6 pm Moms in Tow Birthday Party

We will continue to keep you updated on our whereabouts as we fill our calendar!  We are also looking at a small space to rent as well!  

Thank you from the bottom of our hearts to those of you who have supported us and shopped with us over the last 7 months.  Without you, we wouldn't be us!

See you soon!

 

Brandice & Sofia

MOVING SALE!

 

Don't forget about our moving sale open house style on Saturday 4/28 from 11 to 5!

 

Most furniture and accessories must go!

 

Here is a list of the items we are selling:

 

Large Black Table (39 x 39 x 3) $100
2 Nesting Tables $65
Black Desk with Zebra knobs $50
Small black desk on wheels $50
Black vanity with mirror and matching zebra stool $100
Large black metal bakers rack $100
Small black metal bakers rack $75
Zebra Stool $30
Black Sofa Table $75
Apple crates $5 ea
Small pink fabric storage bins $3 ea
Large pink fabric storage bins $5 ea
Storage box with flip top (Paris theme) $8
Glass Vase $5
Steel jewelry holders in the shape of a dress $10 ea
Rocking Horse $25
Children's wooden hangers $1 ea

 

Save 25% off your total purchase on 4/28!!! 

Moving Sale!

Most furniture for sale!

Must go by Saturday 4/28!  

Here is the link to the Craigslist posting, which shows pricing and pics!

Craigslist Post

Stop in and save 25% off your total purchase from now until 4/28!

We are moving!

May 1st

We are moving from MoDiv to www.sofiabellacouture.com!

We feel so blessed to have been a part of the very first retail incubator in Grand Rapids!  MoDiv has given us the opportunity to launch our name, our product and our brand.  It’s been an exciting journey and we love the energy of downtown.  However, our journey has also taught us that location is key.  While downtown offers so much to do and see and experience, our demographic doesn’t seem to shop downtown.  Even more so, we’ve learned that an online presence is even more powerful than a retail location. 

 
This is such a huge step forward for us and a move that is key to our future successes.  By reducing our overhead, we are able to offer you more inventory at lower prices!  We have already increased our inventory to include select women's pieces clothing!
 
You are able to Shop Sofia by clicking here sofiabellacouture.com!
 
If you are not yet following us on Facebook, be sure to do so!  We post deals, specials and flash sales throughout the day and offer chances to win Couture credits!  You can also shop right from Facebook!

We ship via USPS and all items ship within 24 hours of payment!
 
We want to thank each and every one of you for your patronage over the last many months!  We look forward to offering you the same great products and service you’ve come to know! 
All gift certificates and Couture Cash will be honored!  Living Social vouchers will be honored through the expiration date of May 17, 2012.

Save 20% 

on your entire purchase from now through April 30!

Most furniture is for sale

Children's wooden hangers for sale 2 / $1

For those of you following us on Facebook, you may have noticed that we are starting to add more and more women's pieces to our inventory.  We are so excited to share that we purchased over 70 pieces of women's tops / dresses / bottoms this weekend, over 13 new styles!  

We are transitioning from carrying solely children's clothing to carrying a 50 / 50 combo of women's styles and children's fashions!  Our goal is to give you momma's a one stop shop!  You will be able to pick up an outfit for your posh tot and snag an amazing top for yourself as well!

We will post pics throughout the week on our FB page and you will be able to pre-order!  

Here is a little sneak peak for you!

Fabulous Fuchsia Dress!  Beautiful color for spring!  This piece looks gorgeous belted too!

 Turquoise looks amazing on everyone!

And check out the detail on the back!

Absolutely stunning lace & ruffle dress!  Love love love!

Tune in to our Facebook page to stay in the know!

Gorgeous Lace Pettirompers

 

Our lace pettirompers are back in stock, but going fast!  They are super super soft with layers and layers of lace!  

 

 

 

7 colors to choose from

3 sizes to choose from

0-12 M0

12-24 Mo

24-36 Mo

 

 

 

$25 ea + $3 shipping

 

Keep your eye out for Couture Cash and Daily Deals and you could score one at a discounted price!

 

 

 

To order comment Sold with your Paypal Address beneath the pic of the romper you would like!

Shop here:

Shop Pettirompers 

Shop Sofia Bella!

We are so excited to announce that you can now shop Sofia Bella Couture online @ sofiabellacouture.com!

We know that with today's busy lifestyles, you would much prefer to shop at home and receive a package at your door step!

So go ahead, shop away!

Shop Sofia Bella